We aim to provide quality homes for more people at an affordable price.
Our Values
Our Vision
National Home Builder
We aspire to be “the nation’s home company” by shaping the future of housing and development.
Industry Problems
The American Dream
Home ownership is out of reach for more and more Americans
Causes & Barriers
Low housing supply
Higher interest rates
Persistent inflation
Housing costs outpacing income growth
Economic Impact
More people can afford less, pushing more people out of the market than ever before (shrinking consumer base)
Infrastructure Access
Many suburban and rural areas lack access to water infrastructure
Causes & Barriers
Municipalities are challenged to fund capital projects
Other municipal services must be considered, creating trade-offs
Economic Impact
Access to new housing supply is limited to urban and near-in suburban locations, putting more constraints on affordability
Supply & Demand
New home supply cannot keep pace with existing consumer demand
Causes & Barriers
Labor shortages, unsafe working conditions
High material costs and supply chain constraints
Excessive time to plan, design & build communities and homes
Economic Impact
Housing supply and demand are severely out of balance
Our Team
Meet Our Team
Our team is composed of skilled professionals with a shared commitment to building sustainable communities. With decades of experience in the home-building industry, each team member brings a vast array of work and life experience to our mission. Collectively, that experience spans multiple industries and disciplines – oil & gas, water resources and infrastructure, real estate development, technology, manufacturing, traditional home building, manufactured housing, urban planning, marketing and finance.
Joel Farkas
Founder
Jerry Plumlee
COO
Justin Hay
Chief Planner
Charlie Rasmussen
CTO
Your Trusted Partner
Embark on a transformative journey with Fruition Communities. Explore partnership opportunities and investment possibilities that redefine the future of housing. Your solution to workforce housing path to impactful collaboration starts here.